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From Industry Specialist MediaTile
Regardless of what they are called — Digital Signage Networks, Out Of Home (OOH) Networks, Place-Based Advertising Networks, In-Store Networks, Narrowcasting Networks, Community Networks, Facility Networks, or just “TV-like” Networks — there is one thing most everyone agrees upon: Digital Signage provides an extremely effective and efficient method of communication and has a huge impact on individual behavior. Many recent industry reports have been published with similar results. Here are a few highlights from recently published reports:
- 300% sales increases when aided by a promotion(1)
- 29% of shoppers made an unplanned purchase based on what they saw on screens(1)
- 68% of shoppers said in-store messages help their purchase decisions(2)
- 44% of consumers said they would switch a product they previously intended to purchase(2)
- 40% of consumers said they took note or watched the entire ad (2)
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Sources: (1) 2006, Nielsen Media Research; digital signage does influence consumer behavior, (2) 2006, Research by Arbitron & Scarsborough; Digital signage and consumers.
